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Britannia Sees Gulf Region as Springboard to Sales in Africa
Indian biscuit maker Britannia Industries Limited, which recently acquired a major production facility in Oman, has assigned a key role to the Gulf region in its future growth strategy, especially in the company’s drive to boost exports to Africa.
Vinita Bali, Britannia’s Managing Director said that the Gulf was a fast-growing new market for Britannia’s products and a “springboard to look at African countries such as Nigeria, Angola and Ghana.”
With an annual turnover of more than $700 million, Britannia is one of India’s largest consumer goods companies.
Bali took over the reins at Britannia in 2005. Before that, she worked for more than 16 years in different marketing and general management positions with multinational companies such as Coca Cola and Cadbury Schweppes.
Bali said she did not anticipate any major setback in the company’s operations in India as a result of the recession. “We do not expect a decline,” she said, “but we may see a moderation in the rate of growth.”
Source: Delwine
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