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InBev India to control Budweiser operations
InBev India International is to take full control the operations of Budweiser beer in the country, following InBev's acquisition of Anheuser-Busch last year for $52bn.
InBev India, a two-year-old joint venture between India's Ravi Jaipuria and Anheuser-Busch InBev, will control the sales, marketing and distribution of the Budweiser and Armstrong brands, the company confirmed to just-drinks today (11 June).
Ravi Jaipuria's RJ Corp owns a 51% stake in the joint venture.
"We have brought together the two sales operations and InBev India is undertaking the sales, marketing and distribution of Budweiser and Armstrong," a spokesperson told just-drinks.
India's beer market remains small, with per capital consumption of around one litre. But, with a drinking population of around 500m, the country's potential is clear to brewers.
Currently, SABMiller and arch-rival United Breweries have more than 80% of the market sewn up between them.
Source: just-drinks.com
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